There is no doubt in saying that Instagram is currently one of the most popular social media platforms. There are millions of people that use Instagram daily and with the advancement in time and technology, it has also become a very useful tool for business promotions. As you already know that competition is increasing day by day and to stay in the market in this fierce competition, you must use the best strategies to grow your business.
Instagram is not only for uploading photos and videos but if used properly, it can help you generate more profit and attract more customers. In this article, you will get to know the best ways to use Instagram to expand your business. So, if you are curious to know more, then stick to this article.
1. Switch to Instagram Business Account
The first thing you have to do is switching from a regular account to a business account. However, both regular and business Instagram account look the same but there are many hidden features that you get after switching to a business account. The best thing about a business account is that it lets you see all the audiences’ insights and it will also tell how many people are seeing your posts. If you don’t know how to set up an Instagram business account, here are all the steps you have to follow:
- Login-in to your Instagram account
- Go to your profile by pressing the profile icon
- Now you will see three dots on the right side, click on that
- Open settings
- Select switch to business account’
- Fill all the details such as e-mail, address and phone number
- Click on done and that’s it, you have successfully switched to a business account
2. Decide A Good Instagram Strategy
When it comes to promoting your business with Instagram, then most people just start posting anything without making any strategy. You should plan first what kind of content you will be posting. Research your audience and identify who will be seeing your content. Most Instagram users are under 35 and you should identify your market first before taking any advanced step. Identify your existing customers. If you have a business page on other social media platforms, then make a list of the audience that follows your page. Research your competitors and make an overall analysis to understand your audience. After doing this, then think about content ideas for your brand.
3. Give Your Profile A Professional Look
One major mistake that most people make is that they don’t pay proper attention to their profile. Make sure that your profile looks professional, otherwise people won’t trust you. Think of a strong username as it is the first thing that people will notice about your page. Try to keep it small and easy to speak and remember. Now after the name, it’s time to choose a profile picture. The profile picture is indirectly the face of your business, that’ why you should make sure it is professional and well-edited.
Now there are some other things like bio and contact information. In the bio, try to explain your business in fewer words and don’t forget to give proper contact details so that your customers can easily get in touch with you.
4. Share Valuable Content
After setting up the profile, you should focus more on creating and sharing valuable content. Always remember no matter how great your page presentation is, if you are not providing value, then people won’t stay. Presentation only attracts people; value makes them stay. So, try to provide as much value as you can in your content.
For example if you are in the fashion industry, then you can post high quality pictures of your clothing line. Same applies to restaurant owners, you can share pictures of your food. If you sell services, then you can post your customer stories as it will give your audience a sense of reliability.
5. Optimise Your Content
Along with creating quality content, you should also optimise it to increase its reach. As you all know that competition is very high, and you will have to use different strategies to boost the reach of your content. While posting content, make sure to use trending relevant hashtags as it will help you increase your followers. If you page is completely new, then you should buy Instagram followers to make your page look genuine and reliable. To get more engagement, you should post your content when most of your followers are online.
6. Be Consistent
One thing you must keep in mind is that it will take some time to get results and even if you are not getting results, you should never stop posting your content. Being consistent is the key, if you do it with full dedication and patience, then you will soon get unimaginable results. Most people quit social media marketing when they don’t get results in the starting months. Don’t be like that, just do your job, everything will fall into place automatically.
7. Reply to Messages And Comments
If you want to be successful in the online world, then you should do every possible thing to build a relationship with your audience. The best way to do that is by responding to their comments and messages. However, it is tough to reply to all of them but still, you should try to engage with them as much as you can. At last, if you want to get results quickly, then you can use Instagram Ads to boost the reach of your page and make it visible to more people.
In the past few years, the internet has opened a lot of opportunities for business owners. Now you can easily take your business online and expand its reach. The best thing about Instagram marketing is that there is no limit, you can provide your products and services all over the world. All the important information is mentioned above, use it and grow your business with the help of Instagram. In addition, if you are willing to grow your business exponentially, it is most appropriate to use the services we offer (buy Instagram followers, likes and views).
Blastgrow Blog – 2020