The importance of having your business on social media:
Let’s make it clear, if people don’t know your business, they can’t become your customers. That’s where social media comes in. Social media increases your visibility among potential customers, allowing you to reach a large audience by using a large amount of time and effort. Luckily, it’s free to create a profile on almost all social media platforms, so why wait?
Best Social Media Sites for Business
Instagram is a top-leading social media platform which is used by 80% of well-known companies. Users are able to upload photos, videos, live videos and even story uploads. 60% of Instagram users log in everyday making it the second most-engaged social site behind Facebook. Unlike many other social sites, Instagram allows users to advertise their brand or products in order to lead sales and awareness. This type of advertising includes the ability to target audiences in depth, e.g. certain locations, gender, age group and many more features.
Businesses engage on Instagram and convert users into customers in a couple of clicks. A business profile on Instagram includes insights on followers and posts.
Known as a leader in social media, it has over 2.3 billion monthly active users as of December 31, 2018. Clearly, due to it’s amount of active users, you’ll surely find potential customers on Facebook.
It is evident that customers expect companies to be on Facebook. Likewise it is a good idea to be where customers look for you.
Audience insights allows businesses to learn about audience interests, actions and demographics. With Facebook, you are able to target people based on many factors as mentioned above for Instagram.
YouTube is the perfect place to display videos and live-action demonstrations. By creating a YouTube channel, you are able to post videos for marketing. Additionally, you are able to save the channel for later if you don’t have the staff or resources to produce high quality videos. As a result, poor video presentations can affect your business attraction as people are inclined to see professional and organised presentations.
YouTube has over 1.8 billion users each month. It’s bigger than Gmail and getting very close to Facebook in popularity. Most importantly, content posted on YouTube gets an SEO boost because it’s owned by Google. Use appropriate keywords that best links to your business in order to improve your rankings.
Ready to Boost Your Companies Social Media Presence?
Now that you understand more about each platform, its time to engage with viewers.
If you need more information regarding each platform, contact the experts at Blastgrow. We’re here to provide services to boost your social media profile.
Blastgrow Blog – 2019