Did you know that Instagram is the third most popular social media with an incredible amount of 1 billion monthly active users?
And did you know that 50% of all those people are scrolling through their feed every single day?
That’s an amazing opportunity to put your business in front of a HUGE audience and make it grow exponentially.
Having all this in mind, we went ahead and found out some of the best ways to boost your Instagram’s account engagement.
If you weren’t expecting this, I don’t know what you were thinking, People don’t interact with your account if you don’t post regularly.
This is like the first thing you learn about how to start growing on this platform. People want to follow accounts that are active. This does NOT mean you should post the first thing that comes to your mind. Try to be smart and constant about what you’re posting
Use Popular Hashtags
One of the best ways to get more attention and grow your account on Instagram is by using hashtags. To be honest, hashtags can turn into either an art or a nightmare when it comes down to using them wisely.
Have you ever seen a post with 20+ hashtags and disliked it because of how spammy it looks? I have and let me tell you that it looks AWFUL. If you’re going to use hashtags, please, use them with moderation as they are a double-edged sword.
This might your safest bet when it comes to increasing your interactions just because…
What is the only thing everybody loves? Exactly, free stuff.
And telling people they could get something valuable just by commenting on your post and following your account from the comfort of their homes is like waking up the 25th of December as an 8-year old.
Collaborating with other accounts
Collaborating with other accounts is one of the most organic ways to get more followers on social media. It just can’t be perceived as a strategy to get more followers as we, as humans, are social by nature,
There’s nothing for you to lose with this because you’re reaching the other account’s followers and vice-versa. It’s a win-win condition for both of you!
Use User-Generated Content
Using user-generated content is like collaborating with other accounts but, instead of sharing, you’re posting content from your product’s users.
Why would I want to promote someone else’s content in my account anyway? That’s a great question that took you more effort to write than what I’ll take you to use this method. All you got to do is share the post of someone who is using your product — or uploads a photo related to your product. People like to see when a business notices and cares about their clients.
Corporate Social Responsibility
This is the best strategy you can use. It is well known that leveraging off of tendencies is the best way to grow in any social media. And with the “take care of the planet” boom, this is your chance to ride this wave. I think there’s no need for me to tell you that if you say to your followers you’re helping the environment, you MUST do it since it’s a really delicate topic.
Whichever way you choose to increase your account’s engagement rate, remember to have fun while doing this. People can perceive when you enjoy what you’re doing.