Nowadays, the use of social media has enabled small businesses to expand and jump on to the next level. With more than 300 million active users, Instagram has caught the attention of many brands including both large and small.
So, is Instagram really worth the time and effort for your business?
Here are 5 useful benefits to consider:
1. Connect with customers
While most people consider sites like Twitter and Facebook when it comes to connecting with people/customers – you may be surprised to hear that using Instagram brings the highest potential for your business to grow incredibly, as it has one of the most active and engaged user base.
According to a report from Forrester Research, Instagram generates 120 times more engagement per follower than Twitter.
2. Learn what people like
You may not realise, however, your audience members could already be sharing photos and talking about your business on Instagram. This is especially true if your business has a physical location where customers visit on a regular basis. For instance, restaurants is a great example of this. People including celebrities and public figures love sharing photos of their favourite dishes. With Instagram, they can share a photo and let their followers know that they’ve visited the restaurant by tagging your location.
Bare in mind, restaurants isn’t the only way! People love sharing images from lots of different locations. As a result, when they tag your location, their followers will see it, allowing customers the chance to market your business on your behalf.
3. Generate sales
Creating professional and unique looking images to promote your products and highlight your services is probably the most easiest and affordable way to drive sales.
“One report from e-commerce platform Shopify found that the average price tag for a sale referred from Instagram is $65, compared to $55 for Facebook and $46 for Twitter.”
On the other hand, advertising on Instagram has a huge potential for your business to generate hundreds to millions of sales. Each post that is shared, each comment that is made and each like that is given will introduce your brand and your brands content to a new network of individuals.
Are you ready to be an influencer on Instagram? Contact our team today to gain likes and watch your profits grow.
Blastgrow Blog – 2019